Microsoft

As the only in-house copywriter for the US Central Marketing Organization during my time with MSFT, I had a hand in all different types of assignments. The organization was looking to move from outsourcing copy with a third-party agency to bringing everything to a centralized team. Along with the writing and editing responsibitlies, this also meant overhauling processes and procedures relating to briefs, internal correspondence, timelines, and file storage with stakeholders and project managers. 

My main responsibilities at Microsoft for the USCMO were centered around the ideation and production of web-based events across eight different sectors of B2B commerce: Education, Government Services, Supply Chain, Sustainability, Security, Financial Services, and all things Microsoft Surface. For each event, our team met with stakeholders to understand their vision and customer pain points, then brought that vision to life with copy and design that also matches the Microsoft tone and voice (warm and relaxed, crisp and clear, and ready to lend a hand). Deliverables for these events included copy for registration landing pages, several waves of targeted emails, and organization/influencer social copy for LinkedIn, Facebook, Twitter, and Reddit. With this renewed approach, the team saw dramatic improvements in social impressions, event registrations, and ultimately product purchases (in some cases, by as much as 20% over similar events in the previous fiscal year). Other responsbilities for this position included writing and editing generalized newsletter, blog, and social copy for Microsoft in Business. This also included editing and refreshing existing material that was written by stakeholders within Microsoft in Business and the USCMO. Items under this umbrella included long-form White Papers, advertising copy, product and renewal subscription emailers, and landing pages.